Shivangi Shrivastava

Web Push Notifications: Why is it the best marketing communication channel for your business

Marketing is always about establishing reliable communication with potential customers without seeming too intrusive while catering to their needs in the best way possible. Well, at least a major chunk of it is that.

Emails, SMSes, Apps, pop-ups and all that jazz are tried and tested methods that are utilized everywhere. To be fair, they have been, and still are, great established methods of marketing communication, but you got to keep up with the new breakthroughs in the realm of marketing to stay afloat.

Web notification push notifications haven’t yet enjoyed the same popularity as the other aforementioned means of communication.

Fret not, you. It isn’t a bad thing, though. To the contrary are an emerging trend and that grants them a lot of growing room.

Sure they have their caveats, but given the quick stagnation that every means of marketing sooner or later suffers from, web push notifications have a significant edge that will take a while to fade.

But it’s not only their novelty that makes them hard to ignore, thus placing them on this pedestal of high regard in the marketing sphere.

There’s a lot more that they offer.

Cross-Platform

Web push notifications are not limited by platforms, unlike apps which have to be designed for and installed on specific devices.

They are available on any device with a mobile browser, which is pretty much every mobile device including laptops and tablets, including smartphones.

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Of course, who can forget the ageing but fresh PC master race’s dominance.

The apparent limitlessness of web push notifications enables it to pervade a much wider user base, pumping up the potential users and eventual subscribers/customers in the future.

Ubiquity & Wider Acceptance

Since web push notifications dispense with the need to access a separate platform to interact with them, instead offering intractability within perhaps the most used application on both mobile devices and PCs: the web browser.

The sheer effortlessness of this medium makes it more widely accepted.

Another reason for their better acceptability is that they work on a consent basis, unlike the spam emails and SMSes you receive.

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They are enabled only after the user gives them permission to function in their browsers, giving them the much appreciated dynamic of choice based subscription.

A Multi-Strategy Compatible Tool

By no means are web push notifications going to pull the stopper on the established means of marketing like social media ad campaigns, email marketing, and others of the ilk.

They are brilliant strategic platforms for marketing that aren’t dying for a long while.

Push notifications pair up excellently with the tried and tested strategies in supplementing what they provide to the end user.

Web push notifications serve as gateways, small channels, if you may, of information that create the giddiness in the reader by showing only the most important bits of information.

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Of course, the success of your push notifications is heavily dependent on a great copy that delivers your message unequivocally.

Web push notifications clear away the hassles that are presented by other mediums like email marketing – that of logging in, opening emails, clicking links, etc – and often attract a more aware user base, owing to their relative novelty.

No Specific Requirements

Web push notifications enjoy the benefit functioning flawlessly on pre-established platforms, which are the various web browsers.

With HTML5 adoption, it has been easier to utilise push notification even in mobile browsers.

For you as a company, that means a direct cost cut on app making, since you don’t have to bother making a separate app for your website.

Not only that, you save the hassle of permission seeking changes in your app from the respective app stores.

There are minimal optimization problems. You don’t have to get users to download the app and hold them there.

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Push notifications an effortless engagement with minimal commitment, which makes them all the more viable.

Follow our savior web push notification’s path. It might not prompt you to make terribly forced jokes but it sure as heck would save you a lot of time, effort, and money.

Non-Intrusive

Web push notification subscriptions only require permission from users to be allowed to show other notifications in the future.

They also do not cover the whole of the screen like an irritating webpage pop-up.

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They sit quietly and still end up drawing attention because they haven’t gone through the gruelling phase of banner blindness.

They require no personal information from the user, thus have higher opt-in rates since they require less of a commitment especially with regard to parting with something personal like their name, DoB, email, etc.

Web notifications are delivered through unique user IDs generated after users click on the ‘Allow’ button on the permission pop-up on your website.

User Freedom

The great thing about push notifications is that they are like mobile app notifications, delivered regardless of whether the user is on your website or not.

Since they do not require the user to be on your website, you can deliver notifications at any time to any device (that the user has given permission to use) without the hassle of leading the user to a specific place, like their email account or a specific app.

This, in turn, means that these notifications get better click through rates courtesy being more visible while being less intrusive than unsolicited messages on emails and messaging apps.

Timely & Consistent Updates

With web push notifications, you can send real-time updates to your subscribers without a hassle.

121 emails every day are received by the average person. Nobody’s going to bother opening all of those emails.

I don’t.

You won’t.

Do remember, though, that of those 121 emails, some of them might be from your campaign too.

With inboxes teeming with emails, it’s no wonder that the clickthrough rates for emails hover around a dismal 3.1%.

Push notifications are delivered right to the user without any intermediary, thus enabling direct contact to the user without hurdles.

This makes web push notifications the go-to means to deliver updates in real time.

Updates can be anything, sale price drops, pending items in checkout cart, trending blog posts, new product releases, anything.

Since these updates can be delivered in real time to all users, they are a great medium for transmitting time-sensitive information; maybe a limited sale, an event that is close, a tailored service that pertains to regional cultures, weather changes or recent trends.

Web push notifications are great tools for instant information delivery.

Customizability

The thing is, with such a wide reach granted by push notifications, it’s not a good thing to send the same blatant message to all your subscribers.

It’s a good thing that most push notification service providers provide insane customizability.

With Notifyfox, you can create user groups according to their behaviour and usage or browsing pattern and tailor the aptest push notification that will prompt action on part of your chosen groups.

Not only this, but you can schedule notification delivery to ensure timely delivery that respects geographical and temporal limitations so that you don’t end up sending hot summer offers to people yearning for some great new warm clothes in the tundra.

What’s more, you can even customise the notification pop ups on our website.

Wide Support (HTTP/S)

Web push notifications support both, HTTP and HTTPS websites.

Well, to be fair, they only support HTTPS and the HTTP compatibility comes through a workaround given by the web push notifications service providers.

Regardless, you can use push notifications for your non-SSL (i.e. HTTP) enabled website too, although it requires a 2 step verification on part of the user to circumvent the non-secure channel.

If you haven’t though, you should switch to HTTPS now. You lose your HTTP subscribers if you switch to an HTTPS website; your best bet: switch to HTTPS website first, a secure channel that natively supports web push in notifications.

The Ease

Web push notifications are easy to implement into your website. With Notifyfox for instance, you need only install the generated javascript code and paste it into your website’s HTML code.

It’s simple to setup and manage with great dashboard tools that help you customize and tailor your notifications.

It’s also easy for the user since there is no hassle of opening emails and filling in subscription details.

A user need only allow or disallow the notification pop up permission to view information and that’s it.

For the user, it is also very easy to unsubscribe.

The two ended simplicity of this tool allows it to be such a powerfully pervasive tool that is gaining momentum.

Conclusion

Web push notifications might not have made it big as of yet, and it would still stand small for a little while more in the shadow of its predecessors, the grand email, but by no means is it to be taken lightly.

Push notifications have established themselves as a force to reckon with. Recent years have shown the rising popularity and potential.

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It’s nascent, sure, but its potential is palpable already, evident from its gradually increasing acceptance and use.

You can’t really go wrong with it.

In any case, it’s always better to give things a shot. Go right ahead and give your website a shot of push in notifications.

Hey, don’t worry, It’s free for your website if you don’t exceed 5000 users.

Do you want to build a strong subscriber list fast?

Learn how to leverage the full power of web push notifications.

Shivangi Shrivastava
Shivangi is the Content Crafter at Notifyfox - a software helping marketers connect and communicate better with their users.  She is a writer by day and an avid reader by night.  When not working, you can usually find her buried deep down in Google SERPs.