Web Push Notifications are clickable messages that are delivered right at the user’s browser. These messages can be sent only to those users who have subscribed to receive updates or notifications from your website.
The user does not have to be on your website to receive these messages. They are delivered instantly and in real time across all devices (mobiles, laptops, tablets, desktops). This means even if the subscriber is not online at the time of delivery of messages, he will still receive the notification as soon as he opens his browser.
As soon as the visitor comes on the website, he is prompted an opt-in box asking for permission - whether he would like to receive updates from your website. Visitor can choose to click “Allow” or “Disallow” at his discretion, post which the opt in would disappear.
If the visitor clicks on “Allow”, he is added to the website’s subscriber list. Now, the website can send any notification at any time they wish, to the subscriber. He will receive these notifications on his mobile/desktop browser.
By clicking on the notification, the subscriber will be sent to the redirected URL specified by the website for that particular notification.
Desktop Push Notifications
Mobile Push Notifications
1Web push notifications are easy to setup and use
2Web push notifications expand your reach and displays the message to your audience at a place where they spend their maximum time - browsers.
3Web push notifications don’t require the Email addresses, name, phone number or any other personal information of the users. Hence, its opt in rates are far better than any other marketing communication channel.
4Web push notifications do not require you to be a design buff
5Web push notifications are delivered instantly and it real time
Web push notifications can be used across all industries. The main purpose is reaching out to the users in a more personalized way and getting traffic to your website.
Though it can be used by any business, the maximum advantages are reaped by E Commerce industries and publishing businesses.
Here are some use cases for the two of these businesses:
You have to complete 3 steps to attain this awesomeness: